An example of application of Jakarta Rindang campaign on a pedestrian overpass. Real green plants will be planted to make the typography readable.
Columns/pillars will be used as media in Jakarta Rindang Campaign. Real plants will be used on the head of the Ondel-ondel.
Jakarta Rindang Ads (as seen in the picture) will be applied all over the wall and floor in the TransJakarta busses. We are thinking of using stickers.
Descripción del Proyecto
Jakarta Rindang is a social campaign that uses local culture as a mediator to deliver the message of the campaign.
Nothing is perfect, so we analyze that this campaign also have positive and negative sides.
Jakarta is completely polluted and public beliefs for the city itself had completely marginalized due to the degradation of human concern
Provide information without involving the interaction would be a boring and not interesting
The concepts of this campaign is a brand new idea, so the public interest be high and this idea would be a some-kind-of-attraction in the tourists’ eyes.
The threats are the apathetic urban society and some low-educated citizens that don’t understand the campaign messages.
Objetivos del proyecto
Instill a thinking pattern into the society that planting trees is valuable, not only for the present, but also for the future.
Público objetivo del proyecto
- Demographic : Modern society (the Jakartans) with middle to upper economic class - Geographic : Society who live and conduct activities wherever office buildings are mainly located and wherever there is a lot of air pollutions due to lack of trees. - Psychographic : Urban community with individualistic urban lifestyle.
Using local culture as a mediator to deliver the message of the campaign. In this project, Ondel-ondel is used as an example of the Jakarta culture.
URL Proyecto: http://karawichicityinbetween.iednetwork.com/2010/05/24/jakarta-rindang/